Banyan Tree, Corniche Bay
The rollout continued beyond a business-to-business market and included events for prospects in India (New Delhi and Mumbai), Moscow, Bahrain and Dubai.
A press conference was conducted in India, followed by a glamorous party at Moscow’s prestigious Vogue Café, supported by Foster + Partners. Local advertising and promotions were also included in the campaign.
Press and public relations were run in France, the UK and South Africa, as secondary markets. C&M co-hosted an event at Wentworth with Gary Player and his team.