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Desroches

Property


The owners of Desroches, a large South African developer based in Durban, appointed C&M to assist with the launch of the second phase of the villas on a private island in the Seychelles. C&M provided concepts for the branding, brochure design and a communications plan defining critical markets given the niche proposition of this scheme. The hotel operator was changed from Six Senses to Seasons in Africa midway through the marketing process and the project was later put on hold due to the economic situation in early 2009.

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