Portfolio


W. Coleman & Co

Finance


C&M was called in to redesign the W. Coleman & Co logo and produce a more sophisticated brand identity in 2006. The client’s business of private and structured finance required a logo that reflected the serious nature of the industry, while creating a recognisable and approachable image.

C&M later adapted the brand identity for the client’s spin-off property fund business, ‘W1’, and has since been retained on an annual basis to update the original website and create digital communications and an industry-focused blog.

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